At Alltopdogs Websites, you don't have to take a ticket
and join a queue when you have a question. Ring or email and you
will be contacting the person who runs the business.
We work closely with our clients on a one-to-one basis
to ensure your site is exactly what you want. You don't have to
pay for things you'll never use, and we don't speak jargon.
Even if you're not really computer literate, you can
still have a fabulous website. We do all the hard work for you.
Our step by step process is
Step 1: Briefing from client (by email, phone or personal visit)
Step 2: Proposed layout(s) uploaded for client approval
Step 3: Content received from client and uploaded
Step 4: Client review and approval of content
Step 5: Domain name activated
Step 6: Counter inserted if required
Step 7: Site optimised and submitted to major search engines
We prefer content be sent on disc or emailed,
however we will scan images and typeset small portions of copy at
no additional cost. Proposed design is generally available for viewing
in less than 5 working days. Depending on the size of your website,
it will generally be up and running within 5 days of receipt of
copy.
DOMAIN NAME ASSISTANCE
You will need a domain name. This can be either an international
domain name (i.e. www.yourcompany.com) or an Australian .com.au
(ABN required for .com.au). The cost of your domain name is approximately
$50-$70 for two years, depending on the package you require. We
can arrange it on your behalf although this may incur an additional
small fee.
It can be cost effective to also buy hosting at the same time you
take out your domain name.
Please talk to us before taking out your domain name, as we will
direct you to our preferred domain name providers so that you can
be sure what you buy is what you need.
HOSTING
If your budget is small, we can host your site on our server AT
NO CHARGE. However, you will need to host your own site if :
a) Your site is 20 pages or more, or generates more than 2000 hits
per month
b) You wish to do your own updates
c) You wish to upload large video files
We can recommend our preferred hosting provider who will host your
website for around $60 per year. (NOTE: hosting your own site may
result in slightly better search engine rankings).
MAINTENANCE
Maintenance consists of updating text and/or photos. It doesn't
include adding pages as this is an additional charge (see Rates
Page).
You can (1) update your own website or (2) allow us
to maintain it for you.
(1) Updating your own site gives you freedom and flexibility to
grow your site at no additional cost, but incurs approximately $400
in additional charges for required software and hosting of files.
However this may be offset by not paying Alltopdogs for annual maintenance.
If you require additional help after your site is launched, the
fee will be $50 per hour paid in advance. You will require an intermediate
level of PC ability to maintain your own website.
(2) If you prefer us to maintain your website, one
year's reasonable maintenance* is included in your initial website
fee. Thereafter, a small annual maintenance fee is due on each year
on the anniversary of your site This annual fee is one-quarter of
whatever your site initially cost. e.g. If your site costs $500,
on each anniversary of your site's completion date, you pay 1/4
of this i.e. $125. So you will always know how much your site is
costing you with no hidden fees. Our aim is to have your maintenance
done within 3 days of receipt; we're proud that our actual timeframe
is generally 1-2 days. We recommend that you change your content
fairly regularly to keep attracting new visitors and to keep your
content up to date. However if you have absolutely no updates for
12 months, your annual fee will be a low $30 which covers hosting
of your files and general back end maintenance. Our rates are more
than comparable with other web designers who charge upwards of $100
with no free maintenance.
*Reasonable maintenance is calculated at 30
minutes free maintenance for every paid web page. So if your site
has 6 pages, you're entitled to three hours per annum of free maintenance.
If you use your quota before the anniversary of your site, you can
either leave further updates until your site's annual maintenance
fee is due and paid, or you can pay an additional maintenance fee
of $30 for 30 minutes of $50 for one hour. Minor changes to text
or swapping of photos can take as little as 5 minutes. You can ask
for a timelog of your site updates at any time . From experience,
the majority of clients use less than two hours of maintenance time
per year for a 6 page site
SEARCH ENGINE SUBMISSION AND OPTIMISATION OF YOUR
SITE
Regardless of whether your site is listed on the
search engines or not, if someone types in your website address, they
will find your website. This aspect confuses many people. However
every website aims for good rankings with the major search engines.
It can take a minimum of six weeks for a new website
to show up on search engines, and sometimes longer. Although
nice photos are important, CONTENT is KING on your website. When
you flick through a newspaper, your eye is attracted to photos.
However when people surf, they are usually actively looking for
information. The key to good ranking position is good quality relevant
content that matches what people are searching for.
As well as ensuring keywords are used in the text
of your website, we insert relevant keywords and meta tags into
the html of your website to assist with search engine rankings.
We also submit your site to the major engines and supply you with
information on how to proceed with resubmissions. We can resubmit
for you on a quarterly or six-monthly basis at your request, however
this will come under maintenance and be included in your allocated
time.
We will not make untrue promises, and tell you that
your site will be number 1 in Yahoo or Google, although some of
our clients have achieved No 1 or 2 on Yahoo. Unless your website
is about something that is absolutely unique in the world, chances
of being number 1 are very slim. For instance, if you breed German
Shephards and ask for German Shepherd breeders, you will be faced
wth thousands of pages of websites. If you narrow it down to German
Shepherd breeder, Australia, that narrows it down a bit, German
Shepherd Breeder and your suburb will narrow it even more and you
then have a better chance of appearing high in rankings. So to help
your site in the rankings, we need to find your "point of difference"
with other websites of similar type. We then optimise your site
as intelligently as possible to boost you in the rankings and help
narrow down the search criteria. Different search engines use different
methods for ranking websites. Google ranks depending on how many
good relevant websites link TO YOU (not how many you link to), and
in all search engines, rankings can change almost daily depending
on new sites coming in and others dropping off. Search engines do
not 'guarantee' to list your site.
LOYALTY PROGRAM
We believe word of mouth is the best recommendation. We're also
confident that you'll be more than happy to recommend us. So for
each website order we receive from one of your friends and colleagues,
we will give you a 5% discount off your annual maintenance fee.
So the more you recommend Alltopdogs Websites, the more you save.
Don't forget to tell your friends/colleages that they MUST MENTION
THAT YOU'VE RECOMMENDED THEM.
CREATIVE DESIGN
Most creatives are done by Alba Websites as part of our service.
This includes some Flash effects, roll-over button effects, image
manipulation, image extraction and design of banners and logos for
your site. However should you need more than this, we can recommend
you to a good graphic artist, with over 20 years industry experience,
who is available to work with clients who need advanced artwork.
This cost will be agreed between you and our artist independent
of Alltopdogs Websites.